A9NY STUDIO WAS COMMISSIONED BY L’OCCITANE USA TO PRODUCE A FILM AND PHOTO CAMPAIGN FOR A NEW PRODUCT LAUNCH WITH A GLOBAL SKINCARE MESSAGE: #SPFISMYFILTER.

FOR THIS SINGLE DAY STUDIO SHOOT WE DEFINED TWO SEPARATE SETS TO STREAMLINE PRODUCTION BY ALLOWING THE PHOTOGRAPHY AND VIDEOGRAPHY TO TAKE PLACE IN TANDEM. PRODUCTION WORKED WITH 10 FIRST-TIME TALENT, ALL WOMEN EMPLOYED BY L’OCCITANE, FROM THE SUPPLY CHAIN TO THE IN-STORE TEAMS. THIS WAS THE FIRST INCLUSIVE CAMPAIGN FOR L’OCCITANE AND WAS CREATED TO CELEBRATE THE NATURAL BEAUTY OF ALL WOMEN. EMPHASIS WAS PLACED ON NATURAL LIGHT AND LOOKS TO MAKE WOMEN FEEL EMPOWERED IN THEIR OWN SKIN.

DELIVERABLES INCLUDED (1) 60S SPOT; (3) :15S SOCIAL MEDIA CUT-DOWNS; AND (11) STILL IMAGES.

FOLLOWING THE NEW PRODUCT LAUNCH, THE CAMPAIGN WAS RELEASED ON LOCCITANE.COM, AND IN 200+ L’OCCITANE BOUTIQUES ACROSS NORTH AMERICA.

DIRECTOR SIMON ARRIGNON

PRODUCER AMY DIGIACOMO

DP BEN DIGIACOMO

FILM POST PRODUCTION STUDIO ASSEMBLY9

STILLS PHOTOGRAPHER ARMEN DJERRAHIAN