A9NY Studio was commissioned by New York agency Doubleday & Cartwright to produce a film and photo campaign for Converse to launch two new capsule collections of the iconic ’80s ERX basketball silhouette redesigned by streetwear legend DON C.

In less than seven days, we assembled 30 crew during NYFW, booked 12 talent (including one great dog named Dillinger), and brought out a talented team of set designers to rapidly bring to life the lush greenery versus cold metal environments of two imaginary rival teams, Animal and Metal, on a Brooklyn waterfront. This urban jungle set was accented with basketball hoop props designed by New York Sunshine. We welcomed back our friend, French director Axel Morin as the director and photographer of the campaign.

Deliverables included (3) :30-60s spots; (3) :15s social media cut-downs; and (30) still images. Following the new product launch, the campaign was released on converse.com, Foot Locker locations and select retailers nationwide.


Director / Photographer Axel Morin
Director of Photography Quentin Devillers
Producer Ben DiGiacomo
Line Producer Amy DiGiacomo
Agency Doubleday & Cartwright
Agency Producer Sam Cosby
Post Production Studio ASSEMBLY9

Casting Paladino Casting
Hair Evanie Frausto
Make Up Marcelo Gutierrez
Styling Shibon Kennedy